PHANTOM LAUNCH
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23 . 07 . 2021

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PHANTOM LAUNCH

Paco Rabanne (Puig Group) introduced this summer its new male fragrance Phantom. A connected perfume with an avant-garde refillable bottle design ! Thanks to our long lasting partnership, Marie-Laure PLV Group was chosen to develop and produce all the visual merchandising POSM ( Outpost merchandising, counter tester,shelf deco, small and giant robot). The alliance of various materials ( Resin, Plastic, Cardboard) and the different manufacturing processes (Injection, Metallization, Galvanization) as well as our know-how allowed us to address tne entire scope of the technical challenges proposed by the Puig merchandising team.