THE URBAN DECAY GONDOLAS
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31 . 05 . 2021

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THE URBAN DECAY GONDOLAS

The American brand Urban Decay, (L'Oréal Group) challenged us before Christmas 2020: The first one was to develop and produce a new gondola with a set up at Sephora stores for spring 2021. The second challenge was to produce the greenest gondola. We designed it to be eco-friendly by optimizing its power consumption to comply with Sephora 2022 standards, using recycled metal and modules injected with PMMA-SR®, a 100% recycled material developed internally which reduces by 10 times the carbon footprint of the modules ! Objectives achieved: the first gondolas were set up at the beginning of April. We are looking forward to the opening of the Sephora stores so that you can discover them