Founded in 1982, Marie-Laure PLV is an ambassador of French merchandising expertise. For over thirty years, our clients have entrusted us with the design, development and production of their point of sale merchandising projects. This long-lasting trust implies a huge responsibility towards our clients - to foster a sustainable partnership on which to build our relationship.

This responsibility is born of our ambition for excellence when serving our clients’ needs.

Having signed the Cosmetic Valley charter, our group employs more than 450 people in
France. We continue to adapt and evolve in order to better meet the needs of our clients from
all backgrounds - from luxury and beauty to the retail and automobile sectors.

We are there to guide you throughout your project.

Icone Creation and prototyping
Icone Development and eco-design
Icone Large-scale production
Icone Installation at the point of sale
Icone Recycling and waste management

Our imperatives

Icon Agility
Icon Quality
Icon Responsibility



Our design and creation team work to optimise the impact of your merchandising. A dedicated unit is at your disposal to produce the various prototype shapes and designs.

Development and eco-design

Our multidisciplinary team is trained in multi-material product design, as well as value and product lifecycle analysis, to provide you with merchandising solutions:

  • With the best price–performance ratio
  • Using environmentally friendly materials and designs, including transportation from our suppliers
  • Compliant with the most stringent international standards
  • Taking the entire product lifecycle into account, including future waste management

We have teams working on specific materials – plastics, metal, cardboard, and wood – in coordination with our development unit.


Based on the expertise of its teams, the company has established three production plants:


Promo Action, located in Nogent-le- Rotrou, with a surface area of 20,000 sq.m, is home to our plastics production, decoration, multi-material assembly and cardboard activities.


Creaplast, near Évreux, which houses our injection tool manufacture and injection activity, as well as thermoforming.


Largillier, located in Chevry-Cossigny, home to our metalworking techniques, metal decoration and multi-material assembly.